This season ТМ Shake became an entertaining sponsor of one of the greatest and biggest projects of Ukrainian show-business – the Stars' Factory 3. The trademark is going to do everything possible to create a pleasant atmosphere for the participants, helping them to relax after a difficult day and to concentrate on the creative process. Thanks to the number of the entertaining measures Shake promised a positive, easy and bright mood to everyone. But all this stuff will take place, when the Stars' House becomes inhabited.

And now there is another difficult task for ТМ Shake – the choosing of the 16-th participant. Together with the morning program «Podyom» (Noviy Channel) it announced the beginning of a Folk Casting. The selection was going through the whole July. The hosts of «Podyom» traveled through the cities that had not been visited by the judges of the Stars' Factory 3, listening to the singing of 50 people in every city.

The estimation of the shows demonstrated by the members of the Folk Casting depends on the audience of the Noviy Channel. The voting for the favorite participant will last all through the summer. At the beginning of September, according to the results of the voting, the ten of the best will be chosen. The finalists will be invited to the «Podyom» studio, where they would be able to tell everyone about themselves and to demonstrate their talents.

The choosing of the one luckier from the ten participants will also depend on the audience. At the end the best vocalist will be named, who will become the 16-th member of the Factory. In a direct ether ТМ Shake and the hosts of «Podyom» will solemnly provide him into the Stars' House.